Fintech Assure shuts down

Axios learned from sources that fintech Assure is shutting down operations. The Salt Lake City, Utah-based startup provided a special purpose vehicle (SPV) and private equity fund administration platform. Assure did not provide a reason for the shutdown. 


  • The firm informed clients about the decision on Tuesday. 
  • In its note addressed to clients, Assure wrote, “The industry has evolved considerably over the decade since we founded our company. Current market conditions have resulted in Assure evaluating its business model.”
  • It has created a transition information page to assist current users in taking back their data. 
  • The firm was founded in 2012 by CEO Jeremy Neilson. 
  • Crunchbase data shows that it had raised $2.2M in total venture funding from four rounds. 
  • The firm acquired Utah-based seed financing lender and accelerator platform BoomStartup in 2019.

Disclaimer: founder and CEO Jason Calacanis is an investor in Assure.